Sapo to share sales experience online

HCMC – Multichannel sales platform developer Sapo will coordinate with its e-commerce partners to organize the annual Mobile E-commerce Day (MEDay) in HCMC on July 20 to discuss new trends and share experience in selling products through mobile devices.

Sapo will team up with Zalo Business, a provider of online marketing and sales solutions over the Zalo app, and the Lazada e-commerce platform to jointly organize the MEDay event, themed, “Sales on mobile devices: Proper understanding and performance.”

According to statistics from Sapo Web, 60% of visits to more than 33,000 websites are made on mobile devices.

A report by online shopping aggregator iPrice also showed strong growth in the number of mobile visits to websites in Southeast Asia, particularly Vietnam, averaging at 19% last year. Mobile visits accounted for 72% of the total number of visits to e-commerce sites.

Corresponding to the increase in mobile visits, along with the support of online shopping apps, the average conversion rate -- the percentage of website visitors who buy something on the site -- for computers was 1.7 times higher than for mobile devices, according to iPrice’s statistics, released early this year. In addition, the value of transactions carried out on computers was 8-20% higher than those on smartphones.

According to the organizers of MEDay, enterprises cannot retain a large number of customers as they do not know how to improve their online sales and mobile conversion rate.