Effective Facebook marketing methods

If you are a brand hoping to be successful on social media, specializing in Facebook marketing will be key. Because the thing about Facebook is that while you might think it's a place where your aunt can leave encrypted comments on your vacation photos, it's also a place where viewers can connect with businesses big and small.
More than 2.8 billion people use the platform every month. This is a lot of potential pupils in your business.
Ready to master the fine art of Facebook marketing? Here’s everything you need to know to marketing your business on Facebook.

1. Fill out your profile completely
When you look at how to create a Facebook page for business, it's the most important thing you can do: Fill out your entire profile.
It sounds like a small or obvious note, but so many tags don't take advantage of all the available fields.


Create fanpage when marketing online on Facebook

A little tip from Sapo so you can effectively sell Facebook online, you can encourage customers to click "like" with small rewards such as coupons, samples, three-month free software for those who like to "like" first, 1000., 2000 Person "likes" ... In addition, you can equip other values, such as free game software for fans.

2. Promote your business on your personal Facebook page
In fact, using your personal Facebook page can actually be a powerful way to grow your reach, your audience, and your business, organically (meaning no ads).
Posts to your personal page are going to get so many more eyeballs on them without having to run any expensive ads.
In contrast, Facebook Business pages are pay-to-play, meaning that in order to get your messages seen, you have to run ads.
So if you post to your Facebook Business page, chances are only about 2% of your followers are going to see your post organically.
It’s the way Facebook uses their algorithm (how they determine which posts are shown, and how often), to entice businesses to spend advertising dollars.

However, if you publish and work on it as if it were a personal page, the number of people you can reach organically will increase. The key is to make strategic requests for friendship. Instead of making friends with all your old high school friends, it's crucial to start making friends with people who would be ideal clients for you.
3. Invest in content marketing
Content is king when it comes to your online media presence. Creating your own unique content is critical to brand awareness, increased sales conversations, and overall successful marketing campaigns.

Content marketing on Facebook needs to be concise and full of content

There are 4 points you need to take into consideration when doing content:
3.1. Define your audience

To engage your audience effectively, you’ve got to understand who you’re talking to first. Get to know who your target audience is by asking yourself the following questions:

  • How old are your target followers?
  • Where do they live?
  • What kind of jobs do they have?
  • What are their challenges?
  • How and when do they use Facebook?

Then put yourself in their shoes to think about what they want to see. Because they will be the ones to interact and share directly with their articles.
3.2. Write amazing content 

There are a lot content on Facebook for effective online marketing. You can choose from a variety of post types that will be divided into some main categories: active posts asking fans to express their personal opinion, and posts that show you exclusive brands, or add some value, such as gifts or coupons to fans.

First, allow fans to write on your wall. This might go without saying, but you really need to enable visitors to write on your wall. Disabling this feature means you might as well not have a fan page at all, since the whole point of being on Facebook is to get into dialogue with customers.
Likewise, you can also ask your fans to write captions for the interesting photos you share. Or you will ask them questions yourself, note that you should choose simple questions that appeal to users who are often less likely to interact if they have to think too much to answer them.

In addition, you should allocate content to post pictures from fans and send messages to them to enhance the 2-way interaction between the brand and the fans.
Second, similar to the style of content, making your Facebook business page personal is the key to mastering how to write great Facebook posts. This can be difficult for some people because they feel exposed, but it's the type of content that softens a professional image to make it more accessible.

For example, now that many people are working from home, now is a great time to get your pets involved. Post a photo with a caption on what your furry friend thinks about the new normal. People will “like” these photos, comment on them, and start to engage with you more socially.
This kind of idea might sound cheesy, but it helps show your human side. Being seen as a person first and a professional businessman second is a way to retain and retain your network.

Marketing Facebook from A to Z

Third, providing some value to fans is also one of the messages that fans are very interested in. According to a Syncapse study, 42% of fans see Facebook as a page to get coupons and 35% join Facebook just to enter the contest. So give things like freebies, run contests and offers, and promotions to attract followers and engage
Consider prompting your audience with what you action you'd like them to take next by including a call to action

3.3. Best Times to Post on Facebook

Your region, goals, industry, and how your target audience interacts with the social media platform must all be accounted for when determining the best times to post.
A good rule of thumb is weekday afternoons, typically between 1 p.m. and 4 p.m.
If you’re posting on the weekends, shoot for between noon and 1 p.m.
Ultimately, this means it's better to be selective about what you post than to overwhelm your viewers with content.

Spend less time making lots of posts and more time creating more engaging Facebook posts.

3.4. How is the length of the post?
"With more and more pages and people to follow the news feed for many is very crowded on Facebook. And most people tend to skim through posts quickly and won't read long winded posts.
That's why I recommend 80-160 characters. Short, sweet and to the point."

4. Make sure everyone can read your post
Facebook has a mode that sets up permission to see the content you share. Always make sure that this post public so that anyone can see it. This makes more sense if you join multiple groups, all members of that group can read your post on their home page. So please always turn on the public to the content to share.

In the era of strong advertising content, you need to have an effective content strategy for marketing on Facebook to lead community supporters to the ultimate goal.

5. Set the frequency
How much you should post on your Facebook page is certainly a subjective topic of discussion. There are many studies, some of which are often at odds with others, with an "ideal" time to publish.
It is easy to fall into the categories of over-publishing or under-posting. Facebook recommends that you post on your site at least 1-2 times a week. Other experts say that you can publish contributions 1-2 times a day and still be okay. Our advice is to publish contributions several times a week. Be sure to also include a combination of content. Use photos and videos, interesting posts or blog articles, and occasional self-promotional posts.

 6. Try Facebook ads
If you're having trouble reaching users naturally, try Facebook ads. Promoted Facebook posts look like regular posts but are highly targeted and reach more people.

How to run an effective facebook marketing campaign

Facebook's tools are very effective and make it easy to target a specific audience. You can target people who like your page or by location, age, gender, and interest. Since Facebook collects user data, it can target your ads to the people most likely to be interested in your product or service.The platform also has analytics tools to help you understand which ads drive interest and sales.