Effective Facebook marketing methods (2)

If you are a brand hoping to be successful on social media, specializing in Facebook marketing will be key. Because the thing about Facebook is that while you might think it's a place where your aunt can leave encrypted comments on your vacation photos, it's also a place where viewers can connect with businesses big and small.
More than 2.8 billion people use the platform every month. This is a lot of potential pupils in your business.
Ready to master the fine art of Facebook marketing? Here’s everything you need to know to marketing your business on Facebook.

7.Mobile App Ads
Mobile app advertising is fast becoming a dominant tool for brands to reach customers. As of 2019, it even beats television commercials: American consumers will spend more time on their smartphones this year than watching TV.
Control mobile ads and its frequency
Mobile ads refer to ads and ad campaigns specifically designed for mobile devices. In this context, "mobile devices" include smartphones, tablets or wearable devices. Mobile ads can appear on apps, on websites viewed from mobile devices, or on social media platforms viewed from mobile devices.

Video on the Notifications
Video ads can uniquely convey a lot of useful information in a relatively short period of time. Since sites like YouTube and Facebook provide a detailed breakdown of data, video ads can often be watched so that advertisers can also shape their brands. Understanding how many times a video has been shared, where and how many times it is liked only increases the chances of an advertiser's target audience.

8. Call for action
Calls to action are used in business as part of a marketing strategy to get your target market to respond by taking action. It's generally used at the end, or sometimes throughout a sales pitch, to let potential clients and customers know what to do next if they're interested in what you offer.

9. Use Sponsored Stories
Sponsored Stories is a type of Facebook ad that displays user interactions, such as Facebook likes, with a user's friends.This feature seeks to capitalize on the "word of mouth" marketing concept. If a user finds that his three friends like a page, he will tend to pay more attention. The goal of Sponsored Stories is for users to take the same action as their friends. Advertisers can choose to show friends "likes" if they want more page likes, show friends who have "requested this offer" if a business wants more users to endorse the coupon. purchase more, etc.
(Photo) Updated Sponsor Stories feature to make Facebook marketing more effective

10. Measure for Facebook marketing success
Analyzing the raw data on campaign performance helps you determine which tactics are working.

An effective tool will help you get the right data. Poor measurement will significantly affect the direction and planning of future activities. Some tools also allow you to find out what your competitors are doing on Facebook.
11. Efficient use of collected data 
collected is not only for Facebook activities in particular but also for all other marketing activities. Your goal is not to get more fans on Facebook, but to motivate them to buy and use the goods and services you offer. Take advantage of marketing opportunities, find out and respond to customer needs.
12. Pages to Watch
Pages to Watch allows admins to create a list of Pages similar to their own and compare the performance of their Page with that of the businesses they care about. 
The "Posts" tab of Page Insights includes a feature to view the past week’s most engaging posts from the Pages you’re watching.

13. Using Audience Insights
If you want to get a deeper understanding of your personal information, Facebook offers a powerful and free analysis tool as part of its advertising platform Audience Insights.

Audience Insight - Facebook Marketing feature

Audience Insights allows you to obtain demographic and behavioral data about your target audience and that of your competitors. It was created to help advertisers better target their ads, but it's also a great tool for social media managers and content creators to determine the type of content their target audience is looking for.
14. Create the icon
Many people still think that the app icons on Facebook cannot be changed according to the user's wishes, however, you can completely do that by the following:

  • Step 1: Add the apps you want to use such as Instagram, Twitter, Youtube, Mailchimp.
  • Step 2: Create icons for apps using tools like Photoshop, Sketch or simply Canva. The size of the icon is 111 x 74 px and not exceed 1.2 MB. You can use icon-quality colors from sites like Picons or Dribble.
  • Step 3: In the More section of the Fanpage homepage, choose Manage Tabs.

Click Add or Remove Apps: You will see the Facebook apps that you have installed. Hold  and click “Edit Settings” / Change / Custom Tab Image. And then, you upload an image instead of the icon you want to replace.

15. Use Facebook Pixel to effectively marketing on Facebook
Pixel Facebook is an analytics tool that lets you measure your ads' effectiveness by understanding the actions people take on your website.

Examples of actions include adding an item to their cart or making a purchase. Pixel receives these actions or events that you can see on your Facebook pixel page in Event Manager. From there, you'll be able to see the actions your customers take.
16. See who is following your Facebook Pages
Facebook provides an easy way to view the details of all those who like your Facebook page. This article will show you how to find out who likes your Facebook page by showing you where the information on your site is located.

  • Step 1: Click on the ‘Settings’ 
  • Step 2: Scroll down the list of options on the left and click on ‘People and Other Pages’
  • Step 3: Once you have selected “People and Other Pages,” a dialog box on the right will appear, it defaults to “People Who Like This Page.” Other options that are available for you: “People Who Follow This Page,” “Pages that Like This Page,” and “Banned People and Pages.”

Using this feature, you can find out which subscribers are virtual and which accounts are actually engaged on posts. Alternatively, you can reach out to pages that liked your page to create new content, a new relationship, or just thank you for starting a new relationship.