Selling online is the type that many people choose because it brings more benefits than conventional business forms. Based on the outlined business strategy, the seller will choose appropriate sales channels. According to the psychology of shop owners, when starting out, they often consider choosing the most cost-effective selling channel, having a policy of running ads "less tight" and having stable orders. Let's take a look at the ideal online sales channels in 2021 with this latest article. From there, you will be able to make the decision to choose the best place for your brainchild.
To start selling Facebook is very simple, you just need to create an account and start your business through 3 channels: selling directly through your personal page, selling through Facebook Fanpage and selling in Facebook Groups.
DIRECT SALES THROUGH PERSONAL PAGES
First, when building a personal account for business, it is also considered a smart way. At that time, customers will trust you in the spirit of "real people". This is a good way to make significant profits if you share useful information, take care of your customers and constantly interact with them to create a good relationship.
What is the ideal online sales channel choice in 2021?
On the other hand, you have to show them that you also have a personal life, have a special personality, have friends around, post pictures and interact regularly. Avoid letting customers go to your personal page and see only product images, because they will suspect this is an account you created with the purpose of making friends with them just to sell.
SELL THROUGH FACEBOOK FANPAGE
It is an effective online business if the shop owner wants to promote their products more widely. Because when you choose this sales channel, you can run Facebook ads to reach more buyers.
What is the ideal online sales channel choice in 2021?
Moreover, when building a Fanpage, it is not only to serve sales, but it also helps customers interact with you more, participate in events that the shop owner periodically organizes (minigames, events). ,...). In particular, you can also take advantage of the Remarketing feature to remind customers again, if they have previously visited the Fanpage or viewed the product article that you posted.
SALES IN FACEBOOK GROUPS
As one of the good selling channels when the shop owner wants his customers to be a community, feel free to discuss any issues with the shop as well as many other team members. With today's competitive business environment, shop owners need to keep a close eye on their customers, giving them a place to respond directly to the shop. In particular, this is also a "deterrent" way for the staff to be more cautious while consulting sales.
TIKTOK
As the most famous social network today, launched in 2016 and up to now has developed into a large community. In particular, the trend of online sales on Tiktok through creative videos is fully utilized by many businesses.
First, you should determine the right product to sell on Tiktok and the target audience you target. Some of the products that are popular today and are easy to trade on this platform can be mentioned as: cosmetics, food, fashion, handmade items, ... Also because Tiktok is a social network mainly for young people From 14-26 years old, the above items will be easier to sell if you invest in business.
What is the ideal online sales channel choice in 2021?
Besides, you can also sell according to the "trend" on Tiktok or take advantage of this platform to be able to build a brand image: travel videos, training courses, online courses, etc. proactively search and research your audience using hashtags or user IDs.
For example, if your shop is dealing in cosmetics, want to find customers who are interested in this product, enter keywords in the search box like: #mypham, #myphamhanquoc, #myphamaumy... Which videos are there? with hashtags will be displayed randomly, you can click on the video and follow these users.
ECOMMERCE
It is no exaggeration to say that now is the explosive era of e-commerce floors, shopping for products on the internet has become an inevitable trend. For that reason, you can take advantage of e-commerce platforms to sell better online.
What is the ideal online sales channel choice in 2021?
The implementation is also quite easy, you put your products on the e-marketplace to sell, or register to join Ecommerce websites to open your own store. Those are effective ways for you to reach millions of daily consumers.
E-commerce platforms will implement marketing activities, because they are the intermediary and receive a commission when you close and sell successful orders. Moreover, this option is also the ideal choice of business shops with limited financial and advertising budget. On the other hand, the most important factor to help your sales channel "survive" on the e-commerce platform is the commitment to product quality, compliance with terms and sales policies.
Some large and strongly developed e-commerce platforms in the Vietnamese market such as Shopee, Tiki, Lazada, Sendo,... In which, Shopee is a selling channel that allows shop owners to create a booth at a cost of 0 community, so you can join now.
YOUTUBE
It can be said that Youtube is the largest video channel in the world with billions of views up to the present time. This is also a place for people to share their sales videos to reach more users.
What is the ideal online sales channel choice in 2021?
Accordingly, you can select products/services or convey useful information to viewers. Give them more emotions when watching videos by investing in images, sounds and effects. You can make product sales videos with instructions on how to use it, or you can create a story and solve a problem with your product.
Not stopping there, through videos, you can promote your brand, products/services better. For example, when customers watch a video with user manual content, if they like and trust the way you convey it, they will likely visit your website or social networking page. Therefore, when participating in making videos on Youtube, you should pay attention to lead information so that customers can access your sales channels.
The above are the ideal online sales channels that you can deploy in 2021. The advice from Tron is to try to create diverse online sales channels to bring the highest sales efficiency. Hopefully you will choose the platform that best suits your business model. Wish you good business development and high profits!