Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a region-specific platform that offers customers an easy, secure and fast online shopping experience with strong payment and logistical support. This is an article about SEO Shopee so that the most effective
1. What is SEO Shopee? Why should Seo on Shopee?
SEO allows your shop page to be ranked well on Google’s search results, increasing chances of users clicking in. By optimising your shop and product page (SEO), you can gain traffic or revenue continuously with no money spent.
With a large amount of traffic each month, Seo on Shopee will bring you benefits such as:
- Rank high on Shopee's search page
- Visitors to products and stores will increase
- As viewers increase, conversion rates will increase
- And It make increase shop revenue, bring business efficiency
2. Advantages of SEO on Shopee
In addition to providing ranking benefits, stall viewers, SEO Shopee has advantages such as:
Shopee keyword SEO is a completely free form of reaching customers, you don't have to pay for any paid advertising.
When the product has appeared at the top of the search, the traffic will be stable, in the long run, as long as your content is regularly updated and optimized.
Shopee allows reviews to be displayed, the more rated a product is, the more trust a product has from shoppers.
3. How to improve SEO
The method for SEO on Shopee is:
SEO Shopee = Optimize shop page content + Optimize product page content + Search for good reviews from users
To properly optimise for search engines, ensure the following:
3.1. Keyword research
You likely have a few keywords in mind that you would like to rank for. These will be things like your products, services, or other topics your website addresses, and they are great seed keywords for your research.
Then search for that keyword on Google metrics like keyword planners (paid fee), keyword surfers (free), etc.
These help you narrow down your keyword options to the phrases you have the best shot at ranking for. Moreover, these tools will suggest related keywords for you to use when SEO.
3.2. Store name (shop name)
Shop name is one of the factors affecting SEO on Shopee, to optimize the shop name you should use the official name of the store or brand.
In the name of the shop, there should be more factors such as "official store" (official store), "online shop", ... to increase customer trust.
If the name of the brand is not an already well-known, the name of the shop should include the name of the product or product that you are selling. For example: Genuine Leather Business Bag, OHome Home Furniture, ...
3.3. Introducing shop
In the introduction of the store, you should also give information about what your shop is selling, contact phone number, store address (if any), ...
In this section you should also include the main keyword - high search volume, to reinforce the Shopee store SEO.
3.4. Product Description
When posting a product, you need to describe the product clearly, in detail, for customers can refer to and trust more about the product you are selling such as the origin, usage, related information, ...
Stores without product descriptions often make customers feel disbelieve in your products
When describing a product, you should include the main keyword and the secondary keyword throughout the description, this is an effective way to seo on shopee, helping to bring the product to the top of Shopee's search.
3.5 Photos on Shopee
Photos are posted on Shopee have many:
- Shop avatar
- Cover photo
- Product description photo
- Store introduction photo
The way to SEO on shopee with these photos is that you need to post the correct image size as required by Shopee, post all the photos to be posted without blank or omit any photos.
Photo is an important factor that helps customers make the decision whether to click to see your product, store or not.
In addition, the photo should be carefully selected. The photo should be good looking, with logo, framed, and some product information.
3.6. Hashtag
Hashtag should be added in the product description, these hashtags will be the main keyword and keywords related to your product.
For example, if you run a laptop bag business, the way to add hashtags is:
#laptopbag #laptop #laptopcase #taslaptop #backpack #laptopsleeve #leatherbag #macbookcase
Or you can use this method: #product_keywords #promotion #brand name (or those keywords that your customers can look for)
3.7. Attracting customer reviews
Customer review is a very important factor for subsequent buyers to base their decisions on to buy products at this stores or not.
So,you need to get customers to give rating for your store 5-star.
Send a message directly to customers and ask them if using the product is good or not and ask them to rating for your store.
Or you can write a letter to thank the customers for their purchase and which mentions that the 5-star rating will get a discount or receive a discount code for their next purchase.
There are many ways for you to attract buyers to review for you.
Moreover, the higher the shop rating, the more likely it is that the keyword shopee SEO is strengthened.
Sapo has helped you understand how to SEO shopee effectively, hopefully with our sharing, you will have more useful information to SEO on Shopee achieve high efficiency.