Before the complicated developments of the Covid pandemic, people in general and shop owners in particular are facing many difficulties in promoting buying and selling. While shoppers are increasingly hesitant and thoughtful in spending, sellers are also increasingly experiencing a decrease in revenue due to the impact of the epidemic. Today, Blog Sapo will introduce to shop owners how to create promotional campaigns to both attract customers and bring profits.
1. Understanding the psychology and needs of customers
To be able to create an effective customer acquisition campaign, shop owners must first learn and understand the needs and psychology of the customers that their store is targeting. New promotions can reach the right customers.
It can be said that since the beginning of social distancing, the shopping habits of millions of consumers have changed. Online shopping has been discontinued, shoppers can only switch to online purchases - or in other words, online purchases. If so, you should analyze the needs and shopping behavior of customers through your online channels, such as Shopee, Lazada, Facebook...
If before, the rate of online purchases was very high, but during the outbreak, the rate of online purchases has reached almost absolute. If your store is a grocery store, it's probably still profitable. What if it's not an essential store? How to survive this pandemic? That is really a dilemma for each shop owner.
But remember, customer needs are always there, what you need to do is stimulate that need of customers. The covid epidemic has created a cost-saving mentality, so demand is temporarily suppressed. For example, if you've done very well in the past for item A, you should now create a focused promotion/discount for that item. Customers may not buy because they think this epidemic season should not be too expensive, but if you reduce the price and hit the customer's mind, you will definitely still be able to sell.
If you use the sales management app Sapo, you will easily see the "Best Sellers" section of your store with just a few taps, helping you quickly identify which items you need to promote right away this.
2. Choose an attractive promotion campaign
If you have identified the needs and understood the psychology of your customers, the next step is to choose a suitable campaign for your store. There are many forms of promotion, but which one is the most profitable? A successful promotion campaign is sure to bring profits to the store. And the especially important factor is the attractiveness that your promotion brings to customers.
Currently, most of us can only sell to customers via delivery / shipping, so the first thing you should think about is reducing / free shipping.
3. Marketing promotional campaigns to consumers
Once you have chosen a promotional campaign that you like, the last thing you have to do is make sure that your campaign is known to everyone. Don't save money on advertising because in a time when people are online 24/24 like today, the time customers use social networks greatly increases, your ads will increase your ability to reach customers, this is one of the great opportunities to market your product.
Regularly posting, posting stories, telling positive stories during the epidemic season will also help customers pay more attention to your products. Sapo tells you that you should put the interests of your customers first, always thinking how your products will help and benefit customers during the epidemic season, will definitely win the hearts of consumers. there.
One last thing is to market with "thank you", when delivering goods to customers, always pay attention to thank customers for trusting and supporting the store, wish you good health and give away a few masks / hand sanitizer, showing care to customers, Sapo believes that this will be a plus point for your store, helping the store to record a deep impression in their mind.
4. Choose the right campaign tracking tool
Understanding the needs of shop owners, Sapo application has just launched a feature to create promotions/discounts in July, helping store owners easily track their promotional campaigns, as well such as using the right promotion, avoid loss for the store with the useful campaign condition classification feature on the app.
Accordingly, after creating a promotion campaign, at the order creation step, Sapo will suggest "Soon to be eligible" promotions, helping shop owners and their employees have more information to promote. effective sales.
Note: The feature of creating and selling orders using pre-set promotions on the web version is Sapo Pos software, customers need to use the same Sapo Pos account to experience this feature.
Hopefully, the above information will help shop owners have more ideas to grow their stores, maintain revenue and easily overcome the pandemic.
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