After sales services plays an important role in customer satisfaction and customer retention. However, not everyone understands this process well for generating loyal customers and increase brand value.
So what is the best and most effective after-sale service process that business owners need to remember? Following are a few steps for good after sales service.
1.What is After Sales Services?
After-sales services refers to various processes that make sure customers are satisfied with the products and services of the organization.
This is one of the very important activities for any business model, especially small and medium stores where every customer is interested.
What is the meaning of after-sale services?
It is not enough to say "Thank you" or "Let's stay in touch" after the sale is over. Long-term success relies on real and lasting customer relationships. Good after-sales service is good for you because it's good for your customer.
When you help them get the most out of your product or service, they are naturally more satisfied with it. That makes them more likely to order again, and to tell the world, too.
They will be brand ambassadors, reviewers, and trusted voices who will give you great reviews, offer rave reviews on social media, and give you honest feedback on new products and features.
In addition, customer complaints also monitor negative customer feedback and provide data to improve your brand.
2.Seven ways to satisfy customers after sale
2.1 Make your customers remember you with an impressive package design
Product packaging plays a more important role in consumer decisions than you might think. The packaging of a product conveys many things, from what the product can do for your customers to the values of your company. Some people think that packaging is just as important as the product itself because it is an important communication and marketing tool for your business.
"We're sure that this post has made you reconsider whether or not your current package design is truly helping you to promote your brand and connect with your customers.
Remember that your packaging absolutely must be a part of your overall marketing process."
2.2 Coupons
The coupon is not only about encouraging customers to return to your store but also about the most effective way to help customers believe that you value them.
If a coupon is not effective, you should consider a different approach, such as a gift or a gift certificate for a friend, their loved ones to take your brand to go further.
2.3 A simple phone call
Calling customers for product or brand feedback can help build relationships and trust.
Human touch is at the heart of customer relationships, so schedule follow-up calls to your customers within thirty days of sales. This is more than a useful after-sales service; You can learn key points, good or bad, about your product.
Don't try to sell or suggest to buy more to your old customers, just try to listen and thank customers for their support. And if your client doesn't answer or hang up for any reason, leave them a simple thank you message and let them know that you are always happy to answer your questions and opinions.
2.4 Announcing the latest updates to customers
For some products and services, it is extremely important to be notified of new product features or enhancements on a regular basis so that customers can optimize the experience of using your product.
This will help customers feel secure when using your products, not obsolete and keep up with the latest social trends and needs.
2.5 Always maintain customer support service
Not only is the customer always supported each time they come in contact, but you can query customer support through channels such as email, social networks, and resolve complaints and problems that arise to find the right plan right away.
Definitely don't let customers to complain or give feedback on the bad experience using your products on different channels before you resolving it.
Especially in the early period of using your products, you should try to ensure that they have no difficulty or bad experience using your product. This will help you to promptly fix the problem as well as create a better impression on the customers.
Don’t be afraid to apologize for a mistake. Many customers are simply looking for an apology and acknowledgement of their complaint, yet so many businesses are hesitant to admit when a mistake has been made. Just resolving of the problem with phrases like: “Sorry for the inconvenience.” The apologize can help you turn a negative customer experience into something much more positive.
2.6 Returns and Exchanges policy clearly
It is not difficult to see customers and stores talking back and forth due to warranty and return policy issues. This will not only confuse the business owner, but will also cause the customer to lose faith in your services.
Therefore, always make sure that you have clarified the sales and return policy for each product. In particular, the problem between the supplier, to ensure the interests of customers, as well as no problems with customers after the sale.
2.7 Always show customers that "We care about you"
Timely "happy birthday!" Email or gift can be very powerful. It also helps you reach customers months after a sale, when their memory for your brand is lost.
Try pairing a coupon with a truly written email that skips the sales tone and wishes them a sincere happy birthday. Best of all, birthday emails are easy to automate and make a big difference.
Although no one recommends selling all the time, but you may describe any promotions or sales you're running. It's another opportunity to begin the sales for your store.
3. Sapo - The most effective After-Sale Services software
Sapo is known as the best sales management software for online stores and sales, it helps you manage and store all customer information and related transactions. Besides, the point accumulation feature helps business owners easily track and categorize customers, thereby making the most suitable preferential policies and customer services.
Sapo can help you control your customers' debt and cooperate with shipping partners to promptly handle any issues related to submit process of transporting and receiving goods. This can help minimize potential risks while providing the best experience for your customers.
However, the system of managing and synchronizing all transactions in sales channels will be the best way for each customer to help you check all the work and orders to compare immediately when issues arise, even with warranty or service issues.
If you are looking for an effective sales management system combined with customer service, Sapo is definitely software that every business owner can't miss. You can learn more about this software here.