The Covid-19 epidemic has clearly had an impact on every region, every industry, and indeed every aspect of life. This is especially true at a time when the online business trend is king. Even real estate is being sold online, and all products can be sold online, so no matter what business you run, you should promote online activities. You must pay attention to the following issues in order to run a successful online business.
During the COVID-19 Pandemic, select the best business idea.
During the pandemic, there are numerous business opportunities, but not all are suitable for everyone. Each individual will have a unique fit, and the selection will be based on:
- Demand, sentiment, and the current commodity market
- Suitable for each individual based on personal factors
- Based on the amount of money you have
- What does the market require and what limitations based on the current social situation?
A guide to running a successful online business during COVID-19 Pandemic
If you are unsure how to choose, we recommend the following analytical model for developing a suitable business plan: SWOT
- Strengths
- Weaknesses
- Opportunities
- Threats
This is an analytical model for businesses, but you can use it to create the most effective business plan for yourself.
Create an online sales channel
You must create online sales channels that are appropriate for the products and goods that you sell, because each sales channel will have a niche for a different product.
- Wesite
- Fanpage: Facebook, Zalo, Instagram
- Personal selling page
- E-commerce platform: Shopee, Lazada, Shopify
People should use social media to sell product items such as instant food and raw materials. In addition, you should build a website to sell beauty care products, functional foods, or products with an expiration date. For long-term use, you should create a selling website and connect it to the appropriate e-commerce platform.
A guide to running a successful online business during COVID-19 Pandemic
Encourage advertising and promotional activities
As a new store that is completely unknown, you must have something to let people know about you in a variety of ways. You can run advertisements, choose to place advertising banners on the Internet... Customers need to know what you're selling on the Internet, and social media advertising is now very effective for small business models.
A guide to running a successful online business during COVID-19 Pandemic
Priority should be given to product and service quality
You have a large number of customers, everything is fine, but your product/service is poor, so they only buy and use it once. One of the limitations for online business stores in particular is the presence of customer reviews; if there is a problem, your store will be unable to conduct business. So, rather than focusing on promotion or discount, concentrate on your product...
Hopefully, the above sharing about what to do during Covid-19 pandemic that we have listed above can help people better understand current business models. Making informed decisions and come up with a unique business idea that is appropriate for the current pandemic situation.